Gato Communications: What Makes Us Different

Why We Are Unique

Gato Communications Media Training: THE fundamental difference

The cornerstones of our program are:

Speak with authenticity -- Keep It Simple.

Drive an interview with compelling facts and a clear message.

Think on your feet.

Detect and avoid the traps the media sets for the unwary.

Defuse negative attacks and set the record straight.

Our clients are:

International organizations

Public institutions

Government agencies and ministries

Think tanks

Advocacy groups

Academic, research, and scientific organizations

Non-governmental organizations (NGOs)

Our goal is to help our participants to become compelling, convincing, quotable speakers, so that the media will convey their information accurately to the public.

What makes Gato Communications' Media Training Workshops Unique?

What you will get: Leadership communications

Gato Communications' graduates know how to get their message across with clarity and strength.

What you won't get: Spin

Media companies that teach you to duck the question, avoid the truth, and sugar-coat reality do not teach the skills needed for organizations where credibility and trust are hard to gain and easy to lose.

What you will get: Interviews on your issues

We thoroughly research our clients' issues and the specific topics raised by the media in the countries where they work. We use this information to ask questions that participants are actually going to face in their real-life interviews.

What you won't get: Role playing or irrelevant case studies that waste your time

("Okay, Sue, forget your job is building hospitals in Colombia, pretend you're the head of British Petroleum and the media wants to know when the oil spill will be contained!")

What you will get: Highly interactive sessions

More than 70% of the total time in the course is devoted to practice, coaching and feedback. Our participants learn by doing.

What you won't get: Boring PowerPoint presentations that put you to sleep and don't tell you anything that you don't already know.

What you will get: Behavior change

We teach practical communications skills using simple models and clear examples. New skills are consistently reinforced with practice interviews that become progressively more difficult. Handouts and copyrighted pocket models encapsulate the core techniques.

What you won't get: Theoretical discourses and pointless "war stories" from retired journalists

These don't help participants when they are on the spot in a tough interview. The worst spokespersons are those who are half-trained and don't know it.

What you will get: A global perspective

Our consultants have lived and worked as journalists internationally. We specialize in tailoring each participant's training to the specific media environment of his or her job, whether working in Bogotá, Washington, DC, Mexico City, Buenos Aires or Madrid.

What you won't get: A limited, American-only media focus that prepares you only for light TV talk shows.

Why We Are Unique
Gato Communications Media Training: THE fundamental difference
The cornerstones of our program are: Speak with authenticity -- Keep It Simple. Drive an interview with compelling facts and a clear message. Think on your feet. Detect and avoid the traps the media sets for the unwary. Defuse negative attacks and set the record straight.
Our clients are: International organizations Public institutions Government agencies and ministries Think tanks Advocacy groups Academic, research, and scientific organizations Non-governmental organizations (NGOs)
Our goal is to help our participants to become compelling, convincing, quotable speakers, so that the media will convey their information accurately to the public.
What makes Gato Communications' Media Training Workshops Unique?
What you will get: Leadership communications Gato Communications' graduates know how to get their message across with clarity and strength.	What you won't get: Spin Media companies that teach you to duck the question, avoid the truth, and sugar-coat reality do not teach the skills needed for organizations where credibility and trust are hard to gain and easy to lose.

What you will get: Interviews on your issues We thoroughly research our clients' issues and the specific topics raised by the media in the countries where they work. We use this information to ask questions that participants are actually going to face in their real-life interviews.	What you won't get: Role playing or irrelevant case studies that waste your time ("Okay, Sue, forget your job is building hospitals in Colombia, pretend you're the head of British Petroleum and the media wants to know when the oil spill will be contained!")

What you will get: Highly interactive sessions More than 70% of the total time in the course is devoted to practice, coaching and feedback. Our participants learn by doing.	What you won't get: Boring PowerPoint presentations that put you to sleep and don't tell you anything that you don't already know.

What you will get: Behavior change We teach practical communications skills using simple models and clear examples. New skills are consistently reinforced with practice interviews that become progressively more difficult. Handouts and copyrighted pocket models encapsulate the core techniques.	What you won't get: Theoretical discourses and pointless "war stories" from retired journalists These don't help participants when they are on the spot in a tough interview. The worst spokespersons are those who are half-trained and don't know it.

What you will get: A global perspective Our consultants have lived and worked as journalists internationally. We specialize in tailoring each participant's training to the specific media environment of his or her job, whether working in Bogotá, Washington, DC, Mexico City, Buenos Aires or Madrid.	What you won't get: A limited, American-only media focus that prepares you only for light TV talk shows.